Magazine Coverage

When production companies promote films they try and use all media mediams such as television, internet, magazines, newspapers, etc. The difference with magazine spreads is that the actor or actress is what initially appeals to readers, because majority of spreads have interview sections inside the actual magazine. This appeals to people because they may want to know more about the characters they play in the fil or just about the actor/actress' personal life in general. Some audiences buy magazines as a souvenir for keepsake reasons if they are a big fan of the movie. For example comic book lovers, may buy a magazine with a spread about the 'Batman' series, The Dark Knight.




The most popular British magazine that does these sort of spreads is 'Empire'. This magazine covers some of the biggest upcoming films of the year, and has been recognized for this as it is the the best-selling film magazine.





This is the sort of approach we want to take when creating our magazine cover, we want to use an image that immediately gives away our genre and the target audience we are aiming to reach. Our plan is to probably use an intimate picture between the main characters, that way it immediately catches our female audiences and the 'chic flick' lovers. Having said that the British film industry isn't really known for producing many bankable 'chic flicks' so we are going to have to use a very powerful shot to really catch audiences attention. We will be using the Empire format, because we are most inspired by it.