Teaser Trailer Classification

Through our research we found that majority of all teaser trailers we analysed were suitable for all audiences. So we decided we were going to follow that so that our teaser trailer could be shown in all cinemas that had different age certifications. Given our genre and our storyline our footage did not have any explicit language or images such as violence, sex etc. Our target audience were teenagers and female adults, our trailer would be classed in modern society as a ‘chic flick’ because it is an emotional romantic drama that most women could relate to, when it comes to love and trying to move on in ones life. Having said that, if our trailer was to become a film, we would probably get it certified to a ‘12’. Under The British Board of Film Classification, a rated ‘12’ movie is ‘no one under the age of 12 may view this film and an adult may take a younger child if, in their judgement, the film is suitable for that particular child.’ We think this is appropriate, as some bits in the storyline may affect younger children, such as the mother dying in a tragic accident.